![](/wp-content/uploads/2022/04/img33sa.jpg)
![](/wp-content/uploads/2022/04/img33sa.jpg)
William Rudebeck
Co-Founder & Chief Executive Officer
Will co-founded Bite in 2018 having previously co-founded VCP Advisors (now VCP Apex), in 2009. In 2019, Will stepped down as CEO to become Co-Chairman of VCP Apex and CEO of Bite. Before founding VCP, Will specialised in investment banking within the financial institutions group at HSBC, Grisons Peak and Danske Bank.